Effective communication often means conveying Global concepts locally. Language localization is the process of adapting a product that has been previously translated into different languages to a specific country or region. It is the second phase of a larger process of product translation and cultural adaptation (for specific countries, regions or groups) to account for differences in distinct markets.
Language localization differs from translation activity because it involves a comprehensive study of the target culture in order to correctly adapt the product to local needs.
We at Brand Energy understand the difference! Very simply, our content is not just translated, but localized to correctly bring out tone and accurate messaging.
Common requests for localization process include the cultural adaptation and translation of software, video games and websites, as well as audio/voiceover, video or other multimedia content, and less frequently to any written translation (which may also involve cultural adaptation processes).
What do we localize?
- Website content
- Marketing campaign content
- Marketing collateral and artifacts
- Technical documents
Our teams of qualified translators do more than merely translate words. We ensure a stringent whetting process that includes proof reading, edits and tonality adjustment. We follow and iteration cycle with all our clients to allow room for the right linguistic interpretation.
English language content
Are you going global with your business? The first step of your marketing plan would be to create effective English language content standardized for the global community. The Brand Energy content development team crafts specific content based on a clear understanding of your business and the markets you are communicating with.
Our industry specific content for any area of your business includes:
- Pharma & Life sciences
- Oil & Gas
- Government & Municipalities
Whether it is a sales enablement kit, a topical whitepaper or a well crafted success story, our team of content writers will create effective collateral from the ground up or translate and hone your existing content library tailored to your needs.