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Social Media Marketing

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Social media marketing: an effective tool for promoting your business!

Social media is a phrase being tossed around a lot these days, but it can sometimes be difficult to answer the question of what is social media. The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.

Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content.

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them. That interaction feels personal to users because of their previous experiences with social networking site interactions.

Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.

Following are the names of some social networking sites that allow companies to promote their products:

  • Twitter
    Twitter allows companies to promote their products on an individual level. The use of a product can be explained in short messages that followers are more likely to read.
  • Facebook
    Facebook profiles are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions.
  • Foursquare
    Foursquare allows businesses to create a page or create a new/claim an existing venue
  • Google+
    Google+, in addition to providing the profiles and features of Facebook, is also able to integrate with the Google search engine.
  • Blogs
    Blogs allow a product or company to provide longer descriptions of products or services. The longer description can include reasoning and uses.
  • LinkedIn
    LinkedIn provides its members the opportunity to generate sales leads and business partners. Members can use “Company Pages” similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers.
  • YouTube
    YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience’s style and taste.

Social Media marketing is a must for today’s organizations. If you’re wondering if social media marketing is right for your business, the verdict is in … social media marketing is a great way to drive repeat business and to attract new customers.

Some key points to consider when devising social media marketing strategy include the choice of platform, the resources that your organization is able to commit to the channel and the profile of your target audience. As a leading online agency, we can provide your company with a range of social media marketing services and campaigns to meet your requirements.

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