Website optimization is the process of specifically designs your web pages to rank high in the Search Engines. If you’re serious about your business, optimizing your Web pages is a must. When designing your webpage, you must specifically design it to rank high in the Search Engines. If your site doesn’t rank in the top 10 results when doing a keyword search at the Search Engines, your target audience won’t be able to find you.
A significant amount of website traffic originates from the major Search Engines. Most Internet users will go to a Search Engine, type in a keyword phrase and look through the top 10 – 15 results. Most of the time, they’ll find what they’re looking for in the first 10 results. The percentage of click through is even smaller. Listing near the top and grabbing the attention of your target audience is the top priority.
There are many components of your webpage that you should pay close attention to when preparing it for listing in a Search Engine.
The first step towards improving your listing is selecting keyword phrases that best reflect your webpage.
Hiring a Search Engine Optimization consultant is a big decision that can potentially improve your website
and its rankings, but you could also risk damaging your website if the optimization process is not done correctly.
How to Approach Your SEO Strategy
When developing an SEO strategy, it is best to split your initiatives into two buckets: on-page SEO and off-page SEO. On-page SEO covers everything you can control on each specific webpage and across your website to make it easy for the search engines to find, index, and understand the topical nature of your content. Off-page SEO covers all aspects of SEO that happen off your website to garner quality inbound links.