Digital marketing captivates marketers with its promise to drive traffic, engage customers, and enable self-service across devices and channels. As a result, marketers are tripping over themselves to master both traditional and emerging interactive channels.
Web intelligence can help you on the collection, measurement, and utilization of multichannel digital data to drive mutually beneficial customer relationships. We turn to web analytics platforms to help track campaigns and complex customer interactions across digital touch points, attribute the impact of activities on the business, and continuously optimize tactics and strategies.
Our Web Analytics Services will provide you with answers to questions such as:
Google Analytics and other analytics packages, when properly configured and implemented, help answer the following questions:
- Which marketing campaigns generate leads and customers?
- Which keywords drive more visitors?
- Which pages do my customers find engaging?
- Which websites are referring traffic to yours?
- How you can lower your shopping cart abandonment rate?
- What business goals are being achieved?
- What are your top keywords?
- Which countries your visitors are coming from?
- How your different customer segments interact with your website?
- Why are visitors leaving my site and where they go afterwards?
And lots more!
What web analytics solution do we use?
We use Google Analytics to track the performance of all our clients website because its;
- Easy to implement
- Simple to understand
- Provides custom reports
- Ecommerce Tracking
- Can be integrated with Google PPC Ads
We are dedicated to finding the right balance between interpreting your web analytics stats and coming up with right suggestions for improvement.