Pay Per Click Advertising (PPC) is a form of Internet marketing that drives targeted leads to your online business from major search engines like Google. PPC advertising involves creating and placing ads in prominent positions on search engine results pages. Potential customers see your ad when they type a keyword or phrase related to your business into a search engine. PPC advertising offers an effective way to reach your potential customers at the moment they are really looking for your products and services.
Benefits of Pay per click
- You can target specific areas where you want your ads to appear
- Pay per click is cost effective you decide your own budget
- PPC has the potential to bring results in a very short space of time
- Pay per click campaigns are effective for increasing brand awareness
- Campaign flexibility – A PPC campaign is easy to measure, adapt or fine-tune
When your potential clients look at your PPC ads or website does it motivate them enough to contact you or make a purchase on your website? Remember, getting prospects to your website is half the battle.