Good email marketing is all about segmenting your audience and sending relevant information. The purpose of your email is to drive traffic to your landing page, product page or website. It’s really that simple to define the main purpose of an email. Without driving clicks to your page or website, users can’t convert to sign-ups or customers. The key to accomplishing this is, quite simple, capitalize on every moment where a user may feel compelled to click.
When implemented correctly, a strategic email marketing initiative can expand your sales conversation to a broader audience while building loyalty with your existing client base. The trick is knowing how and when to communicate with your contacts so your email marketing efforts work in your favor, garnering more leads and opening more lines of communication between you and your target market.
Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind.
Thank them through a welcome email. It’s always smart to remind people why they’re on your list and reassure them that good things are in store. You might even send new subscribers a special offer or exclusive content, as your way of thanking them for their loyalty.
Subscription Friendly: Post a signup or contact form on your web page, blog, Face book page, and wherever else your customers and fans are already active. You might want to collect the contact details for a special offer or gift or invite readers to join groups by asking them to fill a contact form or subscription form.
Tell them what and when to expect : Whether you plan to send company or product updates, a discounted sale, daily deals, newsletter , E books or weekly tips, it’s important to tell your subscribers what to expect and how often to expect it. Give them as much information as possible on your signup form, so they can decide whether to sign up or not ..
Design & content to fit your brand. Your email campaigns & newsletters should match your brand’s look and feel like using customized template and the content of the emails or newsletters should be consistent with the rest of your company’s corporate design or logo etc.
Personalized Content :Email newsletter services offer features like Demographic groups and segmentation to help you make your content relevant to the people reading it. If you’re sending different emails for different groups, then you can ask people to check a box to join a particular group on your signup form. Segmentation allows you to target certain subscribers on your list without assigning them to group. If your store is having a sale, then you could send a campaign only to people near a particular zip code, because subscribers who live in other parts of the world don’t need to know about it. You can also segment by activity, email clients, e-commerce data, and more. Sending relevant content will keep your readers engaged, and engaged readers look forward to your newsletter and share it with friends.
Content Edit.Once you send a campaign, it goes straight to the inbox, and you can’t go back and update it. Newsletters contain meaningful content, and sloppy ones reflect poorly on the companies who send them. Grammar and style are just as important for email as they are for websites and blogs.
Test: Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it’s too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
Think about mobile: If a campaign doesn’t show up on mobile devices, it’s not going to perform very well. Everything you send should be mobile-friendly. According to the study, 63 percent of Americans and 41 percent of Europeans would either close or delete an email that’s not optimized for mobile. Might be time to start using a responsive template.
Scan & print : Instead of one long block, break up your content into short paragraphs. Include subheadings and images to guide subscribers through your email and make it easier to scan, and add a teaser to the top of your newsletter to tell subscribers what’s in store. If you’re sending a long article, consider inserting a “read more” link so people can get to the rest when it’s convenient for them. Your subject line should be to-the-point and easy to digest, too. You might even want to A/B test subject lines to see which ones perform best.
Publishing calendar: A regular newsletter is a commitment. If you skip several months without sending anything, then your subscribers will forget about you and your brand , and they’ll be more likely to delete the next email, or worse, mark it as spam. Make time to plan, write, design, and send your newsletters regularly and communicate the publishing calendar to your subscribers.
Know the Country’s spam rules: A lot of people send spam because they didn’t know any better. you’re allowed to send bulk email only to people who specifically asked to be on your mailing list. If you collected email addresses for a lunch giveaway or an event invitation, then you don’t have permission to send marketing emails unless you made that clear at signup. Include an obvious unsubscribe link in every email, and don’t forget to remind subscribers how they got on your list in the first place.
- Build and segment your contact list for better results
- Create strategic content and valuable offers that increase your response rates
- Measure your email marketing success
- Leverage your email content across multiple marketing & Social media channels