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Competitor Analysis

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Competitor AnalysisTo be successful in online marketing, businesses must gain a search advantage over their competition. Not understanding your competitor’s online activities will result in lost opportunities. It is important to know what your competitors are doing on the Internet, so that you can combat and reduce any advantage they have. By identifying their Online Marketing strategies you will be in a position to exploit their weaknesses and leverage your company’s strengths to effectively acquire, retain and grow your customer base.

You can understand a lot about your competitors performing competitive content analysis. Its necessary and important to determine what opportunities you have to easily outperform your competitors and their marketing strategy and where you need to put in more effort and resources.

To be successful in online marketing, your businesses must gain a search advantage over their competition and that’s possible with competitive analysis. Having no understanding of your competitor’s online activities will result in lost opportunities and its very important to know what your competitors are doing on the Internet, so that you can plan & combat using a digital marketing strategy and reduce any advantage they have. By identifying their Online Marketing strategies you will be in a position to exploit their weaknesses and leverage your company’s strengths to effectively acquire, retain and grow your customer base.

  • Identify your competitors Search Engine optimization Strategy
  • Identify competitors Paid Search & Organic strategies, keywords and PPC ads
  • Estimate your competitors monthly online marketing budget
  • Review your website structure to ensure it doesn’t have structural or design problems.
  • Home page review of top competitor site
  • Identify and produce a competitor analysis of the top 5 websites
  • Identify competitors’ Organic Keyword phrases that rank in Google’s top searches.
  • Produce a PPC Keyword list with best performing Ads
  • Identify your competitor’s quality back links
  • We provide a complete competitor dashboard including PPC keywords, daily spend, number of web pages, keyword phrases in the top 20, number of links and most importantly their strategy
  • Includes a Web Scan audit of all competitors comparing scores for accessibly, content, quality, optimized search and a site score. An indication of how good the website is and how your competitors stack up against each other.

Contact Us to develop a competitive analysis report for you to plan to compete effectively against your online competitors.

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