A blog gives anyone the ability to document whatever they want in a “journal” format. Only now, this process happens entirely online. You can share your thoughts with the entire world (making it “public”) or restrict it to only a select group of friends or customers (“private”). Blogs can be used by individuals to share personal experiences or by large companies to help communicate with their customers, prospects and shareholders. Whatever the purpose, blogs are here to stay and they are becoming a powerful source of information and a credible way to build a reputation online.
Whether you’re a self-employed entrepreneur looking to establish yourself as the “expert” in a particular niche, or you’re part of a large corporate team interested in enhancing the company’s image in the public eye, a blog can be one of the best platforms to share your stream of thoughts, observations & consciousness.
On a blog, your thoughts and observations can be instantly sent around the world (if you wish), indexed by the search engines and read by hundreds of thousands of people. Your ability to influence your “personal brand” (reputation) can be quite powerful, especially when a blog is shared via some of the other social sites available on the Internet.
According to Technorati and Wikipedia, there are over 200,000,000 blogs and more than 50% of bloggers post new content on a blog or Facebook, or on Twitter daily.
That matters. And it matters a lot. These days, consumers trust word of mouth recommendations from trusted friends more than they do advertisements and they typically care more about what their friends think about products than how Google ranks them. Universal McCann’s Social Media Research Wave 3 report, looked at Internet users in over 20 countries, and determined that social media can and does matter. According to the study, social media can have a dramatic impact on your brand’s reputation. “34% (of bloggers) post opinions about products and brands on their blog and 36% think more positively about companies that have blogs.”
According to Nielsen in its July 2009 Nielsen Global Online Consumer Survey 90% of people trusted recommendations from people they know, while 70% trusted consumer opinions online. In short, consumers rely heavily on word of mouth marketing and trust people that they know in real life as well as people they know by virtue of their online experiences.
Bottom line, if it makes sense for you and your business, you should be blogging. We design blogs, help devise and implement blogging strategies, work with our clients on a regular basis developing topics and blogging schedules, provide proofreading and editing services for our clients when desired and provide search engine optimization strategies to ensure the best results. We also provide ghostwriting services where needed.