Website Design & optimization
Website optimization is the process of specifically designs your web pages to rank high in the Search Engines. If you’re serious about your business, optimizing your Web pages is a must. When designing your web page, you must specifically design it to rank high in the Search Engines. If your site doesn’t rank in the top 10 results when doing a keyword search at the Search Engines, your target audience won’t be able to find you.
A significant amount of website traffic originates from the major Search Engines. Most Internet users will go to a Search Engine, type in a keyword phrase and look through the top 10 – 15 results. Most of the time, they’ll find what they’re looking for in the first 10 results. The percentage of click through is even smaller. Listing near the top and grabbing the attention of your target audience is the top priority.
There are many components of your web page that you should pay close attention to when preparing it for listing in a Search Engine.
The first step towards improving your listing is selecting keyword phrases that best reflect your web page.
Hiring a Search Engine Optimization consultant is a big decision that can potentially improve your website and its rankings, but you could also risk damaging your website if the optimization process is not done correctly.
How to Approach Your SEO Strategy
When developing an SEO strategy, it is best to split your initiatives into two buckets: on-page SEO and off-page SEO. On-page SEO covers everything you can control on each specific webpage and across your website to make it easy for the search engines to find, index, and understand the topical nature of your content. Off-page SEO covers all aspects of SEO that happen off your website to garner quality inbound links.
Search engine optimization
Search engine optimization (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines. SEO is part of the broader topic of Search Engine Marketing (SEM), a term used to describe all marketing strategies for search.
SEM entails both organic and paid search. With paid search, you can pay to list your website on a search engine so that your website shows up when someone types in a specific keyword or phrase. Organic and paid listings both appear on the search engine, but they are displayed in different locations on the page. So, why is it important for your business‟ website to be listed on search engines? On Google alone, there are over 700,000 searches conducted every second.i Think about that. Every second that your website is not indexed on Google, you are potentially missing out on hundreds, if not thousands of opportunities for someone to visit your website, read your content, and potentially buy your product or service.
Practicing SEO basics, as well as more advanced techniques after those, can drastically improve your website‟s ability to rank in the search engines and get found by your potential customers.
What about paid search? Yes, you can pay to have your website listed on the search engines. However, running paid search campaigns can be quite costly if you don’t know what you’re doing. Not to mention, about 88% of search engine users never click on paid search ads anyway. Because the sole purpose of a search engine is to provide you with relevant and useful information, it is in everyone‟s best interest (for the search engine, the searcher, and you) to ensure that your website is listed in the organic search listings. In fact, it is probably best to stay away from paid search all together until you feel you have a firm grasp on SEO and what it takes to rank organically.
How Search Engines Work
Search engines have one objective – to provide you with the most relevant results possible in relation to your search query. If the search engine is successful in providing you with information that meets your needs, then you are a happy searcher. And happy searchers are more likely to come back to the same search engine time and time again because they are getting the results they need.
In order for a search engine to be able to display results when a user types in a query, they need to have an archive of available information to choose from. Every search engine has proprietary methods for gathering and prioritizing website content. Regardless of the specific tactics or methods used, this process is called indexing. Search engines actually attempt to scan the entire online universe and index all the information so they can show it to you when you enter a search query.
How do they do it? Every search engine has what are referred to as bots, or crawlers, that constantly scan the web, indexing websites for content and following links on each webpage to other webpages. If your website has not been indexed, it is impossible for your website to appear in the search results. Unless you are running a shady online business or trying to cheat your way to the top of the search engine results page (SERP), chances are your website has already been indexed.
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
Pay per click
Pay Per Click Advertising (PPC) is a form of Internet marketing that drives targeted leads to your online business from major search engines like Google. PPC advertising involves creating and placing ads in prominent positions on search engine results pages. Potential customers see your ad when they type a keyword or phrase related to your business into a search engine. PPC advertising offers an effective way to reach your potential customers at the moment they are really looking for your products and services.
Benefits of Pay per click
- You can target specific areas where you want your ads to appear
- Pay per click is cost effective you decide your own budget
- PPC has the potential to bring results in a very short space of time
- Pay per click campaigns are effective for increasing brand awareness
- Campaign flexibility – A PPC campaign is easy to measure, adapt or fine-tune
When your potential clients look at your PPC ads or website does it motivate them enough to contact you or make a purchase on your website? Remember, getting prospects to your website is half the battle.
Once your potential customers click through your pay per click ads, they must land on an effective landing page for you to convert them. A conversion occurs when a visitor to your landing page takes a design action such as a purchase, download or form fill.
A landing page is a web page that allows you to capture a visitor’s information through a lead form. A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular eBook, or visitors who click on a pay-per-click ad promoting a specific campaign. Therefore, it’s important to build a unique landing page for each of the offers you create. You can build landing pages that allow visitors to download your content offers (eBooks, white papers, webinars, etc.), or sign up for offers like free trials or demos of your product.
OPTIMIZING LANDING PAGES
Creating landing pages allows you to more effectively achieve your goal of converting a higher percentage of your visitors into leads. This is because landing pages make the process of receiving an offer much simpler for your visitors, since they don’t have to navigate your website to find the page they’re looking for. Sending your visitors to landing pages also eliminates any confusion about what they must do to receive your offer, which keeps them from getting frustrated about not finding the form, or deciding that it’s not worth their time to figure out how to go about the process.
Thus, directing your visitors to a landing page — the exact page with the offer and the form they must complete to get it — makes it more likely that they will complete your form and convert into a customer.
Few strategies to look into
- Writing persuasive copy
- Design neat and easy-to-read landing pages
- Include relevant and prominent call to actions
- Set up split A-B testing landing pages
- Use of your logos and color to highlight your brand.
- Including a form on the landing page
- Measuring the actual number of contacts coming from the landing page
- Track key performance on all pages and constantly testing the landing pages
- Remove elements that may distract eye path from flow toward the goal
- Optimize the PPC landing pages for natural search
A good landing page that includes aspects listed above will keep your potential clients involved and get them to take the desired action.
Online reputation management
When prospective customers are searching for your company name in Google are they seeing more negative websites with bad reviews of your products and services? Do you only want to have positive results in the top ten search rankings?
The most common and easiest method to review the legitimacy of a company and their services is to do a search on a top search engine and to evaluate the results.
It is also common today that if people want to find more information about you, they turn to the web.
Negative articles, websites, blog posts, forums and other comments about your business may be costing you a dramatic loss in brand reputation and revenue.
Our goal is to build you a trusted Online Reputation and to move all the negative sites down and out of the top search rankings. We accomplish this by doing search engine optimization on positive websites related to your business, which in turn, pushes the negative websites down.
The Importance of Online Reputation Management
As a business, your online reputation has become absolutely critical and will continue to grow in importance as the Internet and mobile communications continue to integrate social networking into their core processes. Your reputation may very well dictate how much you can sell, the caliber of the employee you can recruit and maintain, and the quality of vendors who do business with your company. This means managing your online reputation is a critical business task you need to understand and master.
If you’re not actively building your identity and establishing a presence online, you’re letting search engines cobble together information, good or bad, and write your public story. You need to establish and maintain a healthy online identity. Your online identity – or lack thereof – becomes more prominent by the day. People rely more and more on search results to help build a picture of you, and you want the picture to be a good one.
The key is, every business and every professional has an online reputation regardless of your online participation. This reputation will be a reputation you desire, a reputation you want to avoid, or an invisible reputation (which can be just as devastating as the bad reputation). In order for you to manage your online reputation, there are three steps you should take:
Implement a listening process to notify you when comments are made about you, your business, your brand or products, and your competitors. There are free and paid tools available to help you establish a viable listening process.
Design an engagement policy that defines how you will respond to both positive and negative comments.
Assemble an appropriate measurement system that measures how often people talk about you and your business online and whether the sentiments they express are positive or negative.
Once you establish the appropriate online reputation management process, you will be in a better position to help control the impact your online reputation has on your business.
The Buzz Around So-Lo-Mo With sites like Foursquare, Gowalla, Loopt, Facebook Places and Yelp growing in popularity, people are connecting, sharing, interacting, meeting up and recommending places based on their location. For this reason, many businesses are starting to incorporate location-based marketing techniques in their strategy.
According to eMarketer, location-based ad revenues worldwide will reach $6.2 billion by 2015, consuming 35% of total mobile ad revenues. This is a considerable increase over 5 years (from the $588 million spent in 2010) as you can see from the chart on the right. With this in mind, perhaps now is a good time for your company to take a look at location-based marketing and see how it can fit with your overall strategy.
The term “SO-LO-MO ” is popping up in our vocabulary, but what does it mean? It’s the convergence of social media, local search and mobile marketing as a method of creating personal engagement with customers. When done correctly, “SO-LO-MO ” can help your company reach the right person, in the right place, at the right time. The idea of “checking in” has become the next big thing in social media. People are now sharing their whereabouts with the world. But why? What are some things that would motivate people (specifically your customers) to check in to your business? Here are some reasons:
- Fun and games –Many “check in” programs are actually games that allow participants to earn virtual points, and people take part in them just for the fun of it.
- Connecting with friends –A lot of “check in” applications allow your friends and connections to see your activity; often times the idea is to facilitate face-to-face encounters with your friends.
- Recommending places they like –People also like to recommend and promote the places they like. Endorsing a good place and sharing opinions is another reason people “check in”.
- Freebies and discounts –If not for the games or the ability to connect with friends and share feedback, people will “check in” to receive free offers and special discounts. This is a sure-fire way to encourage your customers to tell the world where they are.
Digital marketing captivates marketers with its promise to drive traffic, engage customers, and enable self-service across devices and channels. As a result, marketers are tripping over themselves to master both traditional and emerging interactive channels.
Web intelligence can help you on the collection, measurement, and utilization of multichannel digital data to drive mutually beneficial customer relationships. We turn to web analytics platforms to help track campaigns and complex customer interactions across digital touch points, attribute the impact of activities on the business, and continuously optimize tactics and strategies.
Our Web Analytics Services will provide you with answers to questions such as:
Google Analytics and other analytics packages, when properly configured and implemented, help answer the following questions:
- Which marketing campaigns generate leads and customers?
- Which keywords drive more visitors?
- Which pages do my customers find engaging?
- Which websites are referring traffic to yours?
- How you can lower your shopping cart abandonment rate?
- What business goals are being achieved?
- What are your top keywords?
- Which countries your visitors are coming from?
- How your different customer segments interact with your website?
- Why are visitors leaving my site and where they go afterwards?
And lots more!
What web analytics solution do we use?
We use Google Analytics to track the performance of all our clients website because its;
- Easy to implement
- Simple to understand
- Provides custom reports
- Ecommerce Tracking
- Can be integrated with Google PPC Ads
We are dedicated to finding the right balance between interpreting your web analytics stats and coming up with right suggestions for improvement.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Content Marketing allows you to communicate with your customers and prospects while avoiding the salesman routine that often sends potential clients running for the hills. It is non-interruption marketing. Rather than bombarding your audience with sales talk, you feed them credible information that educates them.
Content marketing remains one of the most important components of any digital marketing strategy, regardless of your industry or subject matter. Continually creating compelling, informative content is a key way to spark interest in a specific product or service and not only help serve your audience the information for which they’re searching, but also create valuable sales leads that can help impact your company’s bottom line.
The essence of the Content Marketing Strategy is the belief that if you deliver consistent valuable information to buyers, they ultimately reward you with their business and loyalty.
Some of the content marketing strategies include
- Writing Relevant, Timely and Fresh Content: Create pieces like blog posts, white papers, thought leadership papers or e-books based around relevant topics and throughout the duration of your campaign, stay tuned in to your industry or related subject matter and write about the news and updates that will be most relevant to your particular audience.
- Optimize Your Content: Add relevant keywords to your headline, meta description and opening paragraph. Think about what your target audience might search for and insert some of those keywords into your article—but don’t overdo it! The article should still read naturally—remember, you’re writing for people, not for search engines.
- Social Media Work for You: Its really important that your content should get to as many people to read it as possible—and social media channels help to accomplish this widespread distribution. Be active and maintain an active presence on the social media channels most often used by your target audience.
- Relevant & Useful Content: Visitors to your website reject nowadays poorly researched or badly written piece of content. To avoid this, serve your audience content that they need or want. Determine what kind of questions they want answered and then tailor your content to meet these needs. Part of a successful content marketing strategy involves entertaining your audience, but also to inform them, they need to answer questions, solve problems or identify key resources that will help them in the future.
- Content that will create leads: An successful content marketing strategy is creating content that will maximize the chances of creating sales leads—and a key way to do this is to examine previously published content and determine which types had the most successful conversion rates.
- Avoid too much of technical & Sales Jargon: Over-the-top sales jargon & technical terminologies will most likely deter customers not only from making a purchase, but also from your website or blog. People are more likely to make a purchase when they feel they’ve made the decision themselves, rather than having the benefits of a product foisted onto them. Maintaining a focus on keeping your audience informed will be more beneficial by creating leads in the long run.
Contribute to Relevant Communities: Publishing your own blog is important— to further distribute your information and attract more readers (and prospective buyers) by guest posting on other relevant blogs. After all, when it comes to your content readership, the more eyes, the better, not just from a brand-building standpoint but also in terms of creating a larger audience with a potential for new leads.
Your content marketing strategy is a work in progress. Constantly examine your data to find out how you can tweak the type of content you publish and how you distribute it to make your strategy even more effective.
Video blogging (Vblogging)
A video blog, or vlog, is a Web log (blog) that uses video rather than text or audio as its primary media source. Video blogs are usually accompanied by text or still images, and some vlogs include metadata (data that describe the content of a file, such as keywords) to further annotate the site. Digital video-editing software allows video bloggers to cut and paste sequences and integrate audio (background music, special effects, and so forth). Like a text blog, a video blog is updated regularly, typically includes personal reflections, often contains comments on other sites, and offers a simple mechanism for subscription and delivery through RSS feeds.
Video blogging offers a richer Web experience than text blogging because it combines movies, sound, still images, and text, increasing the information—and potentially emotions—shared with users. Rich media allow authors to explore new ways video bloggers believe that video allows more natural expression than writing.
Video bloggers have followed in the footsteps of bloggers and podcasters, extending their posts to include video segments rather than just text. Because new technologies make images and video easy to produce, anyone with a digital camera or camera-equipped cell phone can create a video blog. Video blogging is attracting people who want to share commentary, stories, and opinions in video format. Some video bloggers maintain blogs; others reject blogging because it limits their expression but are captivated by the richness and capabilities of vblogging.
YouTube is now the 2nd largest search engine in the world and some 25% of Americans in the past month said they watched a short video – on their phone.
Here are some mind-blowing stats:
By mid-2012, online video usage was reportedly up approximately 63% over the preceding year. Some 20 hours of video are uploaded per minute to YouTube. According to YouTube, this is the equivalent of Hollywood releasing over 86,000 new full-length movies into theatres each week. Wow!
That means for every second in time, about 33 minutes of video make it to YouTube, and that for any given day 28,800 hours of video are uploaded in total. And given the fact that the majority of us are walking around with smartphones equipped with video capabilities and recording (and uploading) everything in sight, those numbers are certainly going to do nothing but rise – and quickly.
Statistics also show that many actually prefer viewing video rather than reading content, so often, views and click-through on video blogs are higher than on traditional blogs.
Assuming that we’ve now convinced you that video blogging is important and a rapidly growing medium, know that we can assist you with your video blogging efforts and help you integrate video blogging into your overall integrated marketing strategy.
We design vblogs, help devise and implement vlogging strategies, work with our clients on a regular basis developing topics and vlogging schedules, provide content development and editing services for our clients when desired and provide search engine optimization strategies to ensure the best results.
A blog gives anyone the ability to document whatever they want in a “journal” format. Only now, this process happens entirely online. You can share your thoughts with the entire world (making it “public”) or restrict it to only a select group of friends or customers (“private”). Blogs can be used by individuals to share personal experiences or by large companies to help communicate with their customers, prospects and shareholders. Whatever the purpose, blogs are here to stay and they are becoming a powerful source of information and a credible way to build a reputation online.
Whether you’re a self-employed entrepreneur looking to establish yourself as the “expert” in a particular niche, or you’re part of a large corporate team interested in enhancing the company’s image in the public eye, a blog can be one of the best platforms to share your stream of thoughts, observations & consciousness.
On a blog, your thoughts and observations can be instantly sent around the world (if you wish), indexed by the search engines and read by hundreds of thousands of people. Your ability to influence your “personal brand” (reputation) can be quite powerful, especially when a blog is shared via some of the other social sites available on the Internet.
That matters. And it matters a lot. These days, consumers trust word of mouth recommendations from trusted friends more than they do advertisements and they typically care more about what their friends think about products than how Google ranks them. Universal McCann’s Social Media Research Wave 3 report, looked at Internet users in over 20 countries, and determined that social media can and does matter. According to the study, social media can have a dramatic impact on your brand’s reputation. “34% (of bloggers) post opinions about products and brands on their blog and 36% think more positively about companies that have blogs.”
According to Nielsen in its July 2009 Nielsen Global Online Consumer Survey 90% of people trusted recommendations from people they know, while 70% trusted consumer opinions online. In short, consumers rely heavily on word of mouth marketing and trust people that they know in real life as well as people they know by virtue of their online experiences.
Bottom line, if it makes sense for you and your business, you should be blogging. We design blogs, help devise and implement blogging strategies, work with our clients on a regular basis developing topics and blogging schedules, provide proofreading and editing services for our clients when desired and provide search engine optimization strategies to ensure the best results. We also provide ghost writing services where needed.
Good email marketing is all about segmenting your audience and sending relevant information. The purpose of your email is to drive traffic to your landing page, product page or website. It’s really that simple to define the main purpose of an email. Without driving clicks to your page or website, users can’t convert to sign-ups or customers. The key to accomplishing this is, quite simple, capitalize on every moment where a user may feel compelled to click.
When implemented correctly, a strategic email marketing initiative can expand your sales conversation to a broader audience while building loyalty with your existing client base. The trick is knowing how and when to communicate with your contacts so your email marketing efforts work in your favor, garnering more leads and opening more lines of communication between you and your target market.
Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind.
Thank them through a welcome email. It’s always smart to remind people why they’re on your list and reassure them that good things are in store. You might even send new subscribers a special offer or exclusive content, as your way of thanking them for their loyalty.
Subscription Friendly: Post a signup or contact form on your web page, blog, Face book page, and wherever else your customers and fans are already active. You might want to collect the contact details for a special offer or gift or invite readers to join groups by asking them to fill a contact form or subscription form.
Tell them what and when to expect : Whether you plan to send company or product updates, a discounted sale, daily deals, newsletter , E books or weekly tips, it’s important to tell your subscribers what to expect and how often to expect it. Give them as much information as possible on your signup form, so they can decide whether to sign up or not ..
Design & content to fit your brand. Your email campaigns & newsletters should match your brand’s look and feel like using customized template and the content of the emails or newsletters should be consistent with the rest of your company’s corporate design or logo etc.
Personalized Content : Email newsletter services offer features like Demographic groups and segmentation to help you make your content relevant to the people reading it. If you’re sending different emails for different groups, then you can ask people to check a box to join a particular group on your signup form. Segmentation allows you to target certain subscribers on your list without assigning them to group. If your store is having a sale, then you could send a campaign only to people near a particular zip code, because subscribers who live in other parts of the world don’t need to know about it. You can also segment by activity, email clients, e-commerce data, and more. Sending relevant content will keep your readers engaged, and engaged readers look forward to your newsletter and share it with friends.
Content Edit. Once you send a campaign, it goes straight to the inbox, and you can’t go back and update it. Newsletters contain meaningful content, and sloppy ones reflect poorly on the companies who send them. Grammar and style are just as important for email as they are for websites and blogs.
Test. Different email clients and mobile devices display emails differently. Send test emails to colleagues, or use a testing program to make sure your emails are going to look good on screens big and small. Testing reveals design mistakes before it’s too late, and testing programs can predict whether or not a campaign will get caught in a spam filter. You could even set up accounts with a few different email services for easy testing. Avoid sending one big image as a campaign, and cover your bases with a plain-text option for every email.
Think about mobile. If a campaign doesn’t show up on mobile devices, it’s not going to perform very well. Everything you send should be mobile-friendly. According to the study, 63 percent of Americans and 41 percent of Europeans would either close or delete an email that’s not optimized for mobile. Might be time to start using a responsive template.
Scan & print : Instead of one long block, break up your content into short paragra