In this day and age, mobile phones are being used as frequently as computers. Statistics and trends indicate that Internet browsing is moving from computers to handheld devices, meaning a mobile website is a great way to share your company information and engage customers. So if your company is looking for an opportunity to reach new customers and enhance the experience of your current customers, a mobile website is a good idea.
In fact, if your company is looking to embark into the world of mobile marketing and you aren’t sure where to start, we recommend that you consider creating a mobile version of your website at a bare minimum. This way, you can ensure your audience can access your website and company information on their handheld devices at any time.
A Mobile-Friendly Website Can Work for Any Company
With more and more people accessing websites on their mobile devices, it makes sense that companies of all sizes and sectors consider launching a mobile-friendly website. Almost every website can benefit from a mobile version, such as:
- eCommerce sites –If you sell products online, why not give customers the opportunity of purchasing from you anywhere anytime from the palm of their hands?
- Local businesses –If you operate a local business, offering your customers a convenient way to visit your website is a good way to enhance customer engagement.
- News-driven sites –If the main purpose of your online property is to provide news updates to your audience, offering a mobile-friendly version allows your audience to easily access up-to-date information right in the palm of their hands.
Mobile Friendly Websites Focus on the Customer
Creating a mobile-friendly website isn’t just taking your current website and trimming down the content to fit on a smaller screen. A true mobile-friendly website is friendly to its audience
This means focusing on the customer. Think about the typical cell phone user; they’re distracted, impatient and multi-tasking. Usually when people are on their cell phones, they’re also doing something else –whether it’s having dinner, watching TV, working on their laptops, sitting at their desks, walking through a shopping mall, etc.
A mobile user needs and expects to receive instant and concise information right when they want it, so a mobile-friendly website must focus on what mobile users really want.
Many websites have already launched their own mobile-friendly versions designed to only display the most important information or services –suitable for those accessing the website from their cell phones (ie: m.facebook.com, m.gmail.com and m.twitter.com just to name a few).
Mobile Local Search
Mobile local search is a technology that allows people to access the Internet on a mobile device to search for local businesses and services. According to eMarketer, an estimated 91 million US consumers will use the Internet on a mobile device at least monthly by the end of 2011, and research shows that much of the searches will be for local content
This means businesses have an opportunity to reach local customers, who are potentially searching for their products or services on their mobile devices.
As previously discussed, having a mobile-friendly website is an important step in the right direction when it comes to launching an effective mobile marketing strategy. But what’s the next step? Like any standard website you launch, to ensure success you must follow it with a well-designed search engine marketing strategy. What good is a website if you’re not driving any traffic to it? The same is true in the mobile world. A good mobile local search strategy will bringtraffic to your business.
Mobile SEO: Search Marketing Tips
Mobile SEO is a term that’s becoming more and more popular as businesses realize the importance of generating traffic to their mobile websites.
Here are 5 mobile search-marketing tips to keep in mind.
Practice basic on-page optimization techniques.
Though SEO for mobile websites is different than a standard website, there are a few basic principles that you can apply. Some basic on-page optimization techniques that should be kept in mind are title tag optimization, meta tag optimization, heading tags and URL optimization.
Make it easy for people to visit your mobile site.
Typically, mobile searches are performed on a 3G connection by people who are on the move. If your web pages take too long to load, people will likely hit the “Back” button and try a different website. If your site doesn’t contain the most important information front and center, then people will try another site. Including features like click-to-map or click-to-call telephone numbers are good ways to make it easy for people to contact your business and drive foot traffic to your brick-and-mortar store.
Don’t neglect to create a mobile sitemap.
By creating a mobile sitemap, you will be giving mobile crawlers a hand in discovering new content on your site. Also, remember to include a link to this new sitemap in your Robots.txt file.